What is the most popular social media platform in Africa?

In recent months Facebook — the major social media platform worldwide and currently the most visited website in most of Africa — has seen massive growth on the continent. The number of African Facebook users now stands at over 17 million, up from 10 million in 2009.

WhatsApp is the most popular social media in South Africa. As of the third quarter of 2020, some 93 percent of internet users in the country used the messaging app. YouTube and Facebook followed closely, with a penetration rate of 92 percent and 87 percent, respectively.

As of April 2021 there were 5.79 million Instagram users in South Africa, up from 4.31 million in April 2020. The majority of Instagram users in South Africa were female, with women accounting for 53.8 percent of the app’s audience in the country.

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What is the most used app in Africa?

#1 Whatsapp is king across sub-Saharan Africa

In all five African countries surveyed, Whatsapp, the Facebook-owned messaging service, is #1.

Twitter use on the rise in Africa: Egypt tweets the most out of any country in Africa, with 28% of all geolocated Twitter volume (amounting to 500 million tweets). … Overall, there were 1.6 billion geolocated tweets in Africa in 2015 – a 34-fold increase from our initial research in 2012.

Which country has the highest Internet usage in Africa?

As of December 2020, Nigeria had more than 154 million internet users – the highest number reported in all of Africa.

What age group uses social media the most 2020?

And the majority of its users are ages 18 to 34. #8: >180 million more people used social media between July and September, 2020 compared to April, May and June, 2020. That’s an increase of about 2 million new users per day.

Who uses Instagram the most?

Leading countries based on Instagram audience size as of January 2021 (in millions)

Characteristic Audience in millions
United States 140
India 140
Brazil 99
Indonesia 85

Who uses Instagram the most age?

As of April 2021, 31.5 percent of U.S. Instagram users were between 25 and 34 years old. The second-largest user group was 18 to 24 year olds with a 22.9 percent share. Overall, more than 56 percent of Instagram audiences in the United States were female.

Where is Instagram most used?

Most Instagram Users By Country

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Country Instagram users (MM)
United States 130
India 100
Brazil 91
Indonesia 73

Which app is most used in South Africa?

The most popular app in South Africa was WhatsApp Messenger, with 58 percent of South African mobile phone owners using the app as of February 2020. Taxi-hailing app Uber was ranked second with a 50 percent reach among mobile audiences.

What are the most used apps in the world?

Most Popular Apps 2020 (Global)

App Downloads 2020
TikTok 850 million
WhatsApp 600 million
Facebook 540 million
Instagram 503 million

What apps are needed in South Africa?

10 South African mobile apps you need to download

  • Moya Messenger. Moya Messenger is a new mobile messaging app that enables users to communicate without incurring data costs – provided they don’t send any attachments and are willing to be exposed to advertising. …
  • Namola. …
  • Sweep South. …
  • MobeeWash. …
  • SnapScan. …
  • 22Seven. …
  • WizzPass. …
  • Aweza.

Which country uses twitter most?

Leading countries based on number of Twitter users as of January 2021 (in millions)

Characteristic Audience in millions
United States 69.3
Japan 50.9
India 17.5
United Kingdom 16.45

Which country uses twitter the most in Africa?

It was found that South Africa is the most active African country on Twitter. Total tweets from South Africa were over 5 million in the last three months of 2011. This is more than double the number of tweets from Kenya (2,476,800) during the same period.

Who uses twitter the most?

In February 2021, it was found that 42 percent of adults in the United States aged between 18 and 29 years used Twitter. This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds.

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Across the Sahara