Best answer: How social media is used in South Africa?

WhatsApp is the most popular social media in South Africa. As of the third quarter of 2020, some 93 percent of internet users in the country used the messaging app. YouTube and Facebook followed closely, with a penetration rate of 92 percent and 87 percent, respectively.

Who uses Instagram in South Africa?

As of April 2021 there were 5.79 million Instagram users in South Africa, up from 4.31 million in April 2020. The majority of Instagram users in South Africa were female, with women accounting for 53.8 percent of the app’s audience in the country.

Which age group uses social media the most in South Africa?

As of January 2021, it was found that women in the age group of 18 to 24 years accounted for 12.7 percent of social media users in South Africa, similarly to men in the same age bracket. Female teenagers aged 13 to 17 years accounted for 5.6 percent of social media audiences in South Africa.

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How many people uses Facebook in South Africa?

There were 16 070 000 Facebook users in South Africa in March 2019, which accounted for 27% of its entire population. The majority of them were women – 50.9%. People aged 25 to 34 were the largest user group (5 500 000).

How is social media used?

For individuals, social media is used to keep in touch with friends and extended family. … For businesses, social media is an indispensable tool. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offering customer service or support.

Who is the highest paid Instagrammer in South Africa?

Here are 5 highest paid influencers on the African continent

  • Who are the highest paid influencers in Africa?
  • Mohamed Salah – @mosalah – R2 671 398 per post.
  • Davido Adeleke – @davidoofficial – R1 352 024 per post.
  • Tiwa Savage – @tiwasavage – R911 243 per post.
  • Yemi Alade – @yemialade – R893 434 per post.


Can Instagram pay you?

FAQ: Make money on Instagram

Yes, definitely. You can get paid on Instagram in the following ways: Creating sponsored posts for brands that want to get in front of your audience. Becoming an affiliate and making a commission selling other brands’ products.

WhatsApp is the most popular social media in South Africa. As of the third quarter of 2020, some 93 percent of internet users in the country used the messaging app.

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What age group uses social media the most 2020?

And the majority of its users are ages 18 to 34. #8: >180 million more people used social media between July and September, 2020 compared to April, May and June, 2020. That’s an increase of about 2 million new users per day.

How many South Africans are in Tik Tok?

In SA, TikTok has an estimated 6 million users, while Instagram and Facebook each have about 9 million users, according to the 2020 edition of the SA Social Media Landscape.

Is there Facebook in South Africa?

In 2025, the number of Facebook users in South Africa is expected to reach 26.8 million, up from 22.9 million users in 2020.

Number of Facebook users in South Africa from 2017 to 2025 (in millions)

Number of users in millions
2019 21.5
2018 20.88
2017 20.23

Is Facebook free in South Africa?

Users, data and access

Free Basics exists as both an application and website, which allows users to access some basic services, like news, weather and health information, job ads, and of course, Facebook.

Social Media Stats South Africa

Social Media Percentage Market Share
Social Media Stats in South Africa – April 2021
Facebook 52.64%
Pinterest 24.79%
Twitter 13.29%

What are the 7 functions of social media?

In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

What are the 5 types of social media?

Different Types of Social Media Networks

  • Social Networks: Facebook, Twitter, LinkedIn.
  • Media Sharing Networks: Instagram, Snapchat, YouTube.
  • Discussion Forums: Reddit, Quora, Digg.
  • Bookmarking & Content Curation Networks: Pinterest, Flipboard.
  • Consumer Review Networks: Yelp, Zomato, TripAdvisor.
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Why social media is very important?

Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.

Across the Sahara