For me, a movie trailer is everything. It usually helps with determining if a movie is worth seeing or not. In today’s Nigeria, most movies hit the cinemas first before being sold on DVD or aired on DStv and you want to ensure you are getting your money’s worth when you set out the time to go to a cinema to see a movie.
That’s why trailers are so important. They sell the movie to you, showcasing the most juicy parts of the film in small doses and in such a way that you can’t wait to have more. That being said, it was quite disappointing to watch the trailer for Ike’s Locked Up.
The pieces of the preview barely fit leaving you wondering what exactly the movie is about. I basically had to read a short synopsis to get the gist of the clip which is a minus when it comes to attracting movie goers.
The movie was written by Chika Ike and yes, the storyline could be built into a potential blockbuster but execution appears poor. With movies like Dry, Falling and Road to Yesterday, Chika’s Locked Up is totally unacceptable if the trailer is any indication of what’s to come.
Like I always say, please don’t take my word for it. Watch the trailer below.