You have seen it on the news, heard it on the radio, and read it in the papers. Thanks to Mobile Number Portability (MNP), we can now migrate to a different network while maintaining the same number. Cool, right?
Maybe, but it isn’t MTN’s ad campaign launch on Monday evening that has Lagos and probably every mobile network provider buzzing; it is the unveiling of Saka (Hafiz Oyetoro), one of Nigeria’s foremost comedy acts, as MTN’s new face of the brand.
Why is this news? Saka was recently a major face for Etisalat, one of MTN’s rivals in the telecommunications sector. However, the new ad campaign for MTN clearly indicates that Saka has ported to a better network.
“My number don dey portable; e mean say I fit to carry am come to MTN easy,” Saka himself said in the advert. “Come enjoy the coverage wey no get part two … I don upgrade to MTN.”
Within minutes of the release of the advert on video-sharing website, Youtube, it had attracted over 26,000 views, many of the viewers commending MTN’s creativity and ingenuity in poaching Etisalat’s Saka for its MNP campaign.
Etisalat faithfuls however are not taking the news of Saka’s port to another network idly, and they have taken to Photoshop to design their own ad response to MTN. The ad shows Saka admitting that Etisalat is actually the better network of choice, and he wouldn’t have ditched it were it not for money (There are reports that he was paid a whopping N20m.).
The message for the MTN ad is simple and clear without breaching any laws: Saka has ported from Etisalat to MTN, the better network; you, too, can do the same! What do you think of the ad?
See it below.