In this interview with the Director, Information Technology and Mobile, Samsung Electronics West Africa, Mr. Emmanouil Revmatas, Flair Nigeria learns how new technologies from the Korean electronics giant is making life easier.
Back in 2011, Samsung launched the Galaxy Note, which came with a 5.3-inch screen. At the time, many thought it was too large to be a phone and too compact to be a tablet. Today, the story is different. Mobile phone makers are now following in your footsteps, making phones with larger displays and more ergonomic design. How does this make you feel and to what would you attribute this foresight?
A key trait of market leaders is anticipating or creating future trends. The Note Series is an example of this and has become synonymous with Samsung. Driving this segment is improved accessibility to the internet, the social media wave and our “on the go connected lifestyles” we have adopted. All of this requires a device that has a screen large enough to allow comfortable and convenient consumption and creation of content – the Note Series meets this need!
You recently launched the Galaxy Note 4 in Nigeria. Tell us a bit about the device and its benefits to users.
The latest member of the family with many enhancements that are truly outstanding However the top four features that we believe Nigerian consumers will love are 1) the sleek and modern metal frame design 2) Faster Charging 3) An enhanced camera with wide angle feature for “wefie” and 4) A versatile S Pen with SnapNote (PhotoNote) feature
Design has clearly taken a front seat in terms of the effort and philosophy behind the Galaxy Note 4, as evidenced by its new metal frame and curved glass cover. What are the prime factors driving this change?
Firstly it is important to mention there are the Note 4 and then Note Edge which has the curved glass edge. – two different models. In terms of factors driving change, these range from the availability of new technology to the needs of consumers. We pride ourselves on being the innovators in this industry.
You mentioned that the Galaxy Note 4 features a quad high definition Super AMOLED display. What does this mean and how does the feature benefit users of the device?
This device’s super AMOLED screen has an extremely high PPI (pixels per inch) which for the user means an exceptional viewing experience. This means it is the perfect device for viewing high definition pictures and videos.
One of the main concerns among users of smart mobile devices is that despite extended periods of charging, their battery power gets drained very quickly. This challenge is escalated with increase in device display and resolution specifications. The Galaxy Note 4 comes with a 5.7 inch screen and one of the highest resolution displays on the market. How will this impact the longevity of battery power?
In fact the battery has been enhanced not only in terms of capacity (3220 mAh)but a great new feature is faster charging which allows the battery to be charged to 50% within 30 minutes, thereby drastically reducing charging times
The S Pen is one of the key features that define the Galaxy Note series. Are there any enhancements to the feature in this version of the series?
The S Pen is what defines the Note Series and in the case of the Note 4 there are several improvements that have been made, from improved sensitivity like pen on paper to Smart Select which allows the user of the S pen to copy content from different sources
What are the key differences between the Galaxy Note 4 and its predecessor, the Galaxy Note 3?
A complete makeover on design, the Note 4 comes with a sleek and modern metal frame design, Quad High Definition Display, Enhanced S Pen functionalities, a wide angle front facing camera for better selfies, Faster Charging, Over 100,000 Naira worth Free Premium & Apps Contents and Services are some of the many reasons to upgrade to the Note 4
What about content? Can you give us a snapshot of services that are available on the Galaxy Note 4 in terms of applications?
The ecosystem supporting this device is fantastic … 22 free apps or services worth approx N100,000 which includes 12 months subscription to Bloomberg Businessweek, three months subscription to New York Times and six months subscription to Wall street Journal … the list goes on!
What stands the Galaxy Note 4 out from competing devices in its category?
What stands the Note series apart it the S Pen functionality. Thanks to the enhanced sensitivity – of the S-Pen, it feels just like a normal pen on paper while you take notes. No need to copy and paste the texts or images one at a time; handle them all at once. Use your S-Pen to copy multiple texts and images from different apps, using Smart Select. They will be clipped temporarily for you to share the content easily whenever and wherever you want.
Another unique feature is the camera, The Front-facing camera has a wide angle – an improvement of 77 degrees (predecessor) to 90 degrees – to fit more into the photo composition. “Wide Selfie” or Wefie as we like to call it will let your picture cover more angle at 120 degrees, by seamlessly stitching additional parts around you. Take nobody out of your epic selfie!
Talking about your range of wearable technology, is the Galaxy Note 4 compatible with your Gear devices?
Absolutely yes … including the latest Gear S.
What is your favourite feature on the Galaxy Note 4?
I have several but top of my list is Snap Note or PhotoNote, a function that allows you to take a photograph of a diagram or table or presentation and then convert this from a “picture” to a digital image that you can edit, for example, you can delete or change text and even add new graphics, etc
What are your projections in terms of sale of the Galaxy Note 4 in Nigeria? Who do you see buying the device?
We are confident that the Note 4 will outperform its predecessor. The Note Series has a strong “fanbase” which ranges from early tech adopters, business people, the creative community to anyone who prefers using a stylus (S Pen) and wants a “digitised diary or notebook”
Samsung has been promoting its ‘Connected Lifestyle’ philosophy, showing how mobile devices and other products from the company’s portfolio connect with one another within an ecosystem alongside the benefits of integrating this connectivity with consumer lifestyles. Can you give us more details on this philosophy?
We live in an “age of ubiquitous technology” so the connected lifestyle is now a reality; from mirroring content on your Note 4 wirelessly onto your Smart TV, using the IR sensor on your smartphone as a “controller” for your TV or music system or even an airconditioner to remotely accessing your computer and content – or if IP cameras were set up in your home your Smartphone has just become a security monitoring device.
You recently launched two entry level devices, Galaxy Ace 4 Lite and Galaxy Trend Lite, into the Nigerian market? Can we expect more of such entry-level smartphones with high-end functionalities and capabilities from Samsung?
In our quest to meet the needs of our loyal followers we will continue to find ways to provide new entry-level devices that are not only cost-effective and reliable, but ultra-durable and feature packed.
What trends do you foresee in the smartphone market locally over the next one year? Do you see feature phones being phased out at some point?
As smartphones and data become more affordable we will see a decline in feature phones as more consumers embrace a “connected lifestyle”
Some mobile device manufacturers are coming out with phones that look similar to Samsung’s in terms of design. Going by the prices and specifications of these devices, they are available at lower price points. Is there a possibility of losing market share to these phone makers due to pricing? How do you plan to tackle this?
There is a quote that says “imitation is the sincerest form of flattery” with the Oxford dictionary defining imitation as “a thing intended to simulate”. While we understand we are in a very competitive market and respect that consumers have choice we are confident that many people want a world leading brand that they can trust and rely on for innovation, quality and support
Any chance of the physical keyboard making a comeback to Samsung phones in the near future?
Touch has become the de facto standard … for those that still prefer a keyboard there is the option of a “virtual version” or a physical accessory.
According to reports, Samsung owns a significant chunk of Nigeria’s smartphone market share. What are your strategies to expand this foothold?
As I have said before we appreciate the support that Nigerians have given our brand and never take for granted that they are using their hard earned cash to purchase our devices. Besides our ongoing innovation we will also continue to uphold our belief in shared responsibility – to our people, our planet and our society.
Can you describe the Galaxy Note 4 in just three words?
Authentic, Revolutionary, Touching