For many decades, Maggi Seasoning has been associated with good food, fun and celebration that is why Nestle Nigeria, makers of the most popular food seasoning in Nigeria, reaffirmed that the tradition has not yet changed with the launch of the new chicken cube.
On Wednesday, amidst fanfare and pageantry, the stage was set at Grandeur Event Center, Billings Way Lagos. Comedian Bovi and HipTV presenter, Toke Makinwa, who recently got an endorsement deal with the Maggi brand, were the anchors for the event. The duo, as witty as ever, sent spells after spells of laughter into the audience especially with their version of the theme Maggi Chicken dance.
After an engaging dance competition that saw two volunteer dancers winning an iPad and a carton of Maggi Chicken each, Annie Macaulay Idibia, wife of Nigeria’s R’n’B artiste, 2face Idibia came on stage.
Annie revealed that 2face’s best food is yam and beans.
“I make it especially delicious and tasty with Maggi”, she said giggling.
Asked what the first meal she cooked for her husband was, she answered that it was ekpan kukwo an Akwa-Ibom traditional food made with cocoyam and fish.
It was at that point 2face himself came out brandishing packets of Maggi Chicken cube as he sang his something want to happen hit, handing out packets of the product to members of the audience as he sang round the hall.
While unveiling the new Maggi, Nestlé’s Category Business Manager (Culinary), Guy Kellaway said launching the “renovated cube” is to keep the excitement alive.
“Maggi is all about innovation, constantly pleasing consumers, always one-step ahead of the game”, Kellaway said.
“We are very excited; it’s a new renovated cube, it provides the best colour, aroma and taste to all of your dishes. We encourage everyone to try it. Maggi is available in cube and tablet formats; it is already available for caterers and restaurants in large 800gram powder format.”
Leading restaurants in Lagos: Ghana High and White House restaurants stole the show with the delicious meals they served.
Brand Manager for Maggi, Emeka Nwodo extolled the uniqueness of the product while speaking to the press after the launch on Wednesday.
“Maggi is the original seasoning and clearly the number one”, Nwodo said. “We have high level of trust and that means that we have to bring the best product into the market. Maggi star cube, which is the original cube, is totally unique, made of fermented soya beans, iodine salt, fortified with iron, best colour, aroma of all chicken seasonings and taste.”